New Zealand is fast becoming an advanced Connected TV market. Broadcasters are investing heavily in both programming and technology to deliver a strong digital viewing experience to a growing audience consuming TV content live and on-demand.

But how do marketers capitalise on this opportunity? How can Connected TV help them to reach and engage their audience with more precision and impact?

Don’t miss out on this opportunity to understand more!

In this Breakfast session, Yael Milbank, Managing Director, New Zealand at Magnite, will deep dive into the nuances of the Connected TV opportunity for media buyers in the market, which will be followed by a panel of industry leaders to discuss how buyers can successfully incorporate Connected TV into their digital advertising strategy.

Byron Sharp is a Professor of Marketing Science and Director of the Ehrenberg-Bass Institute - the world’s largest centre for research into marketing.

Delivered for the first time to New Zealand audiences, Professor Byron Sharp, Director of the world-famous Ehrenberg-Bass Institute and author of international bestseller 'How Brands Grow' will show you how old marketing theory can harm productivity, and can even destroy brands. He will present the evidence (decades of evidence) that reveals why growth depends on penetration, and demonstrate why improving mental and physical availability for the masses leads to brand growth.

Join the Privacy Commissioner, John Edwards for an address on the new Privacy Act, which will come into effect on 1 December 2020. The Act introduces a number of new privacy protections and obligations, including mandatory privacy breach notifications, access directions, and compliance notices. The Commissioner will explain these changes and outline what they will mean for businesses and organisations in practice.